Why imagination is so important

Artwork by Hollie Newman

Artwork by Hollie Newman

Imagination, according to the English dictionary is;

the act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality.


In 1904, Tuxedo-clad audiences accustomed to somber and serious dramas were stunned by a production set in a whimsical world of make-believe, starring a band of energetic children. J.M. Barrie introduced us to a land of ticking crocodiles, fairies, pirates, and an ageless, mischievous, flying boy named Peter Pan. Neverland continues to capture the hearts and imaginations of many.

1997 marked the beginning of the wizarding world. With over 450 million copies sold, Harry Potter is the best selling book series of all time. A school with moving staircases, a sport played on flying broomsticks, this infinite magical world is one that will forever capture the hearts of both adults and children into the future.

So what is it about these playful worlds that enchants us? 

As children we have such colourful imaginations, society often leads us to believe that we should lose this as we advance into 'adulthood'. Seeing the world through a more 'realistic' form of reality.  Both the Wizarding world of Harry Potter and the eternal world of Peter Pan capture and bring forth our inner child. Here we experience joy, laughter, friendship, freedom. 

This world can sometimes be overwhelming and hard to navigate. Imagination can offer us a momentary escape, allowing us to join hands with your creativity. This harmonious friendship enables us to change the way we perceive the world, shaping our beliefs, sparking ideas and innovation and bring to life concepts that are yet to be sensory experienced. 

It is our imaginations that allow us, as humans, to experience empathy. Allowing us to understand how others feel without ever having been in their shoes. Collective empathy is a strong intangible bond that unites us. Empathy is an igniting emotion, it breeds understanding, sparks passion and fuels change. 

Through our imaginations, we are able to design, invent and create. In fact there are no limits to our imaginations and, in an era where there is more pollution, more carbon dioxide than ever before, where the extinction rate of animals is scarily high, it is essential that we use our imaginations to innovate, create and work together towards a better future. 

That is the real trouble with the world, too many people grow up
— Walt Disney


If you where to personify your creativity what would it look like? 

As a graphic designer and illustrator, creativity has allows been something that I've had. For a long time I saw it as if it was just this invisible thing that I could just do. Then, one incredibly talented poet read a poem to me about her creativity. In this poem her creativity was personified, as if it was something that existed entirely independent of herself.  This completely changed the way I view my creativity and has entirely changed and enhanced the relationship we have with one another. For me, my creativity is a Squirrel; happy, over excited, constantly bounding from tree to tree. Now that I better understand him, we are able to work more harmoniously. If I have over worked him he certainly lets me know, going to sleep at the very top of a tree thoroughly out of reach, in which case it's best to take the day resting below the tree. Other times we struggle to sleep with a million bright ideas fluttering above our heads, in which case he gleefully jumps from one idea to the next like stepping stones in a pond. Some nights, often at some crazy hour of the morning he will impatiently burst into my dreams demanding I write down his idea.

I love being able to create things that do not currently exist, I can pull characters from different realms and times and place on a page where they get to meet and interact.

Peter Parker meets Anna - By Hollie Newman

Peter Parker meets Anna - By Hollie Newman


Character design, is my absolute favourite. All the characters, available in sticker form on our online store are designed by myself and my creativity, it is almost as though they create themselves, I am merely the vessel, they have personalities, ideas and ideals, I hope that their existence brings joy, laughter and happiness to those who lives they touch.

Pip Sticker
from 5.50
Peter Sharker
from 4.50

Never lose those glittery imaginations of yours for they are truly magical.