MISSION - EDUCATE AND EMPOWER
elasmo is a team of hyper driven ocean warriors who are dedicating their lives to preserving and cherishing this incredible planet. The team consists of marine biologist Joni, fisheries technician Justin, Shark encounter survivor conservationist Lisa and graphic designer Hollie. Together they are creating an innovative movement that is creating waves of change to wash us into a new era.
elasmo is changing perspectives, everything from the stigma around sharks to the way we see fashion. With passions for philosophy, science and imagination elasmo are building a brand that is not only 100% ethical, vegan-friendly, sustainable and cruelty free but educates and empowers us to unite and protect the life support system of our planet. The ocean.
Hollie is the beautiful brains behind elasmo. Her total obsession with sharks and innate love for this planet were the primary forces behind the creation of this brand. Hollie completed a Bachelor of Visual Communication in 2015 and elasmo is her way of combining her passion for design with her love for the ocean. She is an entrepreneur who dreams big, loves hard and fights for what she believes in.
While she’s not out trying to save the world or designing some sick new threads for you all, she’s reading Harry Potter on a constant cycle, cruising around town on her trusty skateboard or immersing herself in Philosophy.
Justin is our adventurous world traveller. His most recent trip involved motorcycling the world's highest motorable pass in India, getting chased by wild rhinos in Nepal and freediving the depths of Indonesia.
Justin completed a Bachelor in Marine Science in 2015, and since has worked with the Australian Fisheries Management Authority and has seen the impacts of the fishing industry first-hand. Justin is now a fisheries technician with an aquaculture nutrition research team based in Port Stephens.
When not working to fund his travels or continent hopping, Justin loves taking in some live music, dabbling in photography and getting in the water for some diving. While not having a set life goal, he knows he wants to spend his time on this planet making choices that influence others for the better. Wether it be personal growth and achievement for his friends or conservation and sustainability to protect those without a voice, he is dedicated to protecting, educating and inspiring.
Joni is our resident marine biologist. With the privilege of growing up in the tiny waterfront town of Cottage Point on Sydney's Hawkesbury River, it was no surprise when she told her mum at 4 years old that going to be a marine biologist. Joni now has a Masters of Research, a Masters of Marine Science and Management and a Bachelor of Marine Science to her name, and due to her ever-growing passion for marine research she has recently began her PhD journey. Her research is focussed on uncovering the mysteries of the oceans most elusive predators - sharks and rays - and using this understanding to educate the public, dispel the myths and help with their bad PR problem. Most recently, her research and passion is helping further our understanding of rays, which are often overlooked in research but are among the most highly threatened group of elasmobranchs. When Joni isn't on fieldwork, writing blogs and content for elasmo or helping with beach cleanups, she's underwater with her husband Shaun exploring the wonders of the oceans.
Lisa Mondy nearly lost her life to a 4m Great White Shark in Australia in 2011. On her long road to recovery Lisa was driven to understand more about sharks and what had happened to her, this path unveiled the devastating situation our oceans are facing, and how important sharks are to our seas. As a result, she now speaks for the protection of our oceans, especially of sharks. From shark diving, beach clean ups and school education talks, to tv and film appearances, including The X Factor stage, her compelling tale of discovery continues to motivate audiences around the world. Lisa is a singer, conservationist, co-founder of 'Ride Waterpark' and conservation streetwear brand 'elasmo'.
Dean is our passionate Teacher-in-Training whose mission is to uphold and promote human rights through education and empower young people to understand the connectedness between their mental, physical and environmental health. Dean wants to ensure that all school students get the absolute most out of elasmo’s engaging and inclusive education programs. When he is not in the classroom or exploring nature with his two children, Dean is crafting batches of natural, plant-based soaps with his beautiful wife Shannon.
I am elasmos number one mobile companion and I have the best job in the world.My jawsome crew have covered me in some totally rad stickers that educate and inspire you and so many others to protect the life support system of our planet, our Ocean.